News on the Tweet

Read the report on Newsworks & answer questions - have completed for homework after Christmas (Wednesday 7th Jan)

1. Why are respected news brands good news for Twitter?
   Respected news brands are good new for Twitter, because 59% of Twitter users follow news brands, meaning news is a social need - thus Twitter is seen as an easy way to get links, images ect from Newspaper Brands such as The Guardian, meaning Twitter is used for surveillance as well as social uses and Diversion.
   
   Not only this, but a lot of the Twitter users (40%) ''check Twitter frequently to see what's going on'' with their favourite newspaper brands. This directly shows, that Twitter is benefiting from these newspaper brands - as people go on Twitter specifically for this news and comments available to them.
2. Why in turn is Twitter good for respected news brands?
   Twitter is good news for respected news brands - as their readership is ultimately increased due to their news article links being re-tweeted/shared.
   
   In addition, people who may not usually visit news-sites(such as youngsters) who are least likely to keep track of the news are more easily being  enticed into following news brands such as the BBC News on Twitter, and therefore being able to relieve news, share it - ultimately benefiting the respected news brands after seeing news story's re-tweeted and floated on their Twitter Timeline. This is something proven, as over 60% of all Twitter Users follow some form of NEWS BRAND - whether that be Newspaper journalists (49%), Newspaper brands (35%) or News paper sub-brands (17%).
   Many (56%) like news on Twitter, thus prefer to read it on Twitter as they say that '' Twitter gives you the chance to engage with the news that interests you most''.
   
    Also, 60% say that Twitter gives them the opportunity to engage with newspaper brands that they would not normally read in print format.  This shows how New and Digital media is beneficial for the readership of many news brands, such as Daily Mail - who are behind a pay-wall, and constantly not being able to view their articles, may lead to a number of Twitter users wanting to subscribe, ultimately leading to benefiting not only the readership and raises further awareness of such newspapers but there is also potential to benefit revenues greatly. 
3. The report suggests that old and new media “are not, in fact, in direct competition, but often work extremely well together to enhance both the media eco-system and the consumer experience”. What evidence do they provide to support this idea? Do you agree with it?
   
   (see page 19)
   
4. On page 24/25 of the report, the focus turns to gossip or banter. What example tweets from journalists are used to illustrate this?
5. Do you think the increasing amount of gossip or banter is harming the reputation of news and journalists?
6. What does the report say about trust in Twitter and journalists (look at pages 34-39)?
7. Finally, do you think new and digital media developments such as Twitter have had a positive or negative impact on traditional newspapers?