Amazon to offer Washington Post app for free to Fire tablet owners
Amazon is offering free access to the Washington Post’s new app to owners of its Fire tablet, the first tie-up between the companies since the e-retailer’s founder Jeff Bezos bought the paper last year. The app is to be made free for six months. It will offer two editions, at 5 am and 5pm US eastern time, with at least 100 articles, plus breaking news and other updates. The editions will be compiled by a team of 16 journalists working three shifts a day. The company has a base of 22.7 million tablet users globally, the owners of Android tablets will be able to download the app in the first quarter of 2015, followed by Apple iPads.
This shows me that Washington Post as well as Amazon are trying to get more viewers on different (new and digital) platforms, to attaract more people reading The Post, which is famous for its investigative journalism.
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