Tuesday, 16 December 2014

17/12/14 NDM Story #24

Instagram now has 300m users sharing 70m photos and videos a day

Instagram now has 300m active users sharing photos and videos.

In this article the writer talks about how Instagram Facebook-owned app reveals plans to add verified badges for celebrities and brands, as well as crackdown on spam accounts. Instagram is now bigger than Twitter, which had 284 million active users the last time it revealed such figures publicly, although Instagram is still behind Facebook Messenger (500m), WhatsApp (600m) and Facebook itself (1.1bn mobile monthly active users), Insta' is certainly doing well.

This shows that new and digital media is becoming more and more popular, and image posting is becoming more popular via instagram. This also means a larger variety of user generated content is available, and this content can be seen by journalists and many UGC can influence the news agenda - making journalism easier, but being recognised easier too - so it's a win win.

  • Twitter = 284 million active users
  • Instagram - 300m users sharing 70m posts (pics/videos) each day.
  • Facebook Messenger & Whatsapp largest amount of users (500-600m)

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