Is a profit worth the price of the Times’s paywall?
This article is about The Times and Sunday Times - owned by Rupert Murdoch together reported an operating profit of £1.7m – the first profit in that quarter over 13 long years. The print circulation of the Times actually edged 1% up year-on-year. Digital subscriptions went up as well, by 8%. Something that almost everyone said couldn't happen confounded prophecy.
This shows that going behind the Paywall can be beneficial for many news company's such as The Times/Sunday Times. However this depends on the viewer-ship as well as the quality and type of news provided. In addition, I believe even if viewers are lost - if the news is of good quality, and free subscription trials such as the ones the Sun are offering being used can potentially mean many people do pay for the news, this will mean the institution can provide good journalism, including photos which is vital to provide quality news as it creates empathy.
- 1.7 million profit, first time in over 13 years
- Times profit went up 1% each year
- Digital subscriptions up by 8% each year, although this was said to be unlikely
- Times profit went up 1% each year
- Digital subscriptions up by 8% each year, although this was said to be unlikely
No comments:
Post a Comment