Sun+ signs up 225,000 paying subscribers
This article is about The Sun having 225,000 paying subscribers to its £2-a-week digital service Sun+, almost double the number reported a year ago. A digital paywall on 1 August last year, was introduced and reported it had attracted 117,000 paying subscribers in December 2013.The publisher said that the figure has been stripped of any subscribers on a free trial, with the vast majority paying £7.99 a month. About 2%, or 5,000 subscribers, have a quarterly or annual package.
In my opinion, The Sun going behind a digital paywall is good, because it helps in the long term for their business and will help them provide consumers with a high quality of news, rather than ''dumbing down'' news on celebrities. The Sun + providing a trial for an entire month is a good idea, because since the audience now know news to be ''FREE'' - those who wish to sign up will surely want to be able to weigh out the difference between what they can get for free, from BBC news for example - and what they'll have to pay £2 a week for.
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