NDM Story #50 - 15/04/15

Daily Telegraph backs Tories with email to marketing database

The Telegraph has taken its support for the Conservatives a step further by using its marketing database and new and digital platforms, i.e. email to urge people to vote Conservative in what the newspaper’s editor Chris Evans describes as an “unprecedented step”. This shows that whereas on Twitter there is a lot of ranting about the public voting labour, The Telegraph being a left wing decides to find innovative and new digital ways to appeal to the audience via email, as opposed to just traditional print media.

Some recipients turned to Twitter to express their surprise, saying they had only signed up to the newspaper’s technology and finance emails. Others complained they had not handed over their email address to receive political messages from the newspaper.

-The telegraph offered in this email a 45-day free digital subscription, covering the election period.

- sent on the 7th /May 2015 - election day

-It concludes: “The Daily Telegraph urges its readers to vote Conservative.”