Thursday, 7 May 2015

NDM Story #49 - 01/04/15

Tweets versus Wall Street: analysts fear for Twitter in the battle for advertising
The scene on Wall Street when Twitter floated on the New York Stock Exchange in November 2013.

In this news story is about Twitter which is a beloved of news organisations, celebrities, Islamist propagandists and trolls. Twitter has a problem: it isn’t growing its user base quickly enough and it isn’t making enough money from those it does have to satisfy Wall Street.

The growth in the number of “monthly active users” who sign in at least once a month – up 18% year-on-year to 302 million – didn't seem fast enough. And revenues, at $436m for the quarter, up 74% year-on-year, haven’t risen as fast as analysts expected.

This shows that the competitive nature of new and digital media mean that a single institution isn't able to receive all the users, but since users have a choice of what to use and have alternatives such as Facebook, they can use that instead. 

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