In this article the writer talks about how dividing
the digital publishing industry into legacy and new media, falsely undermines
newspapers’ (traditional news) capacity for innovation. The speaker shown
above, is Tien Tzuof(ounder and chief-executive of Zuora.
I agree with this. Infact I believe that having
news innovating, and being published on new and digital allows the younger
generation to be targeted better. as everyone now makes used of technology
within this age demographic, it only makes sense for this technology to be
utilized in beneficial ways, so audiences pleasures can be met as well as them
being aware of what may affect them, such as road accidents/weather ect - this
links to Surveillance.
- Generation Y actually spends 38% more time reading newspapers (online and off) than my own, Generation X.
- Forrester Research, which keeps tabs on roughly 85% of the global
GDP, thinks we’re at the beginning of a new 20 year business that they
call “The Age of the Customer.”
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