This story is about Channel-4 wanting to launch a eBay-style digital marketplace for advertisers to buy commercials on its video-on-demand service.The TV industry is starting to see the rewards of video-on-demand ads on services such as 4oD, ITV Player and Demand Five, with theAdvertising Association forecasting growth of almost a third next year to £210m.
Channel 4 being able to now look at their users and what they like and don't like using the customer information they have on their customers/users based from their on-line content. They will do this so that they can target their audiences more effectively, and provide them with this through all their platforms, this will benefit them greatly, as there are now many institutions and channels, and this can make Channel 4 more innovative, as their remit states.
Channel 4 being able to now look at their users and what they like and don't like using the customer information they have on their customers/users based from their on-line content. They will do this so that they can target their audiences more effectively, and provide them with this through all their platforms, this will benefit them greatly, as there are now many institutions and channels, and this can make Channel 4 more innovative, as their remit states.
- Channel 4 has a database of 11.5 million viewers
- Channel 4 says viewing of 4oD has grown 28% year-on-year so far in 2014.
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