Brands have been cottoning on to the power of branded content for some time now. But newer on the scene is content that is co-created by brands and influencers. Already proven to be an influential and engaging tool, many brands are keen to utilise this strategy to their own advantage.
Many influencers are happy to work with brands – but it’s not as simple as chucking some money at them and getting them to create a video saying “Buy x brand now!” There are also quite a few guidelines that influencers need to follow as demonstrated by the Advertising Standards Authority’s (ASA) ruling against the recent Oreo’s campaign.
this shows that although it seems fairly easy to send products over, and get influencing figures on social media to represent a brand, they need to be done in a specific way, and there are guidelines that need to be followed, or this can lead to controversy,
No comments:
Post a Comment