Brands have been cottoning on to the power of branded content for some time now. But newer on the scene is content that is co-created by brands and influencers. Already proven to be an influential and engaging tool, many brands are keen to utilise this strategy to their own advantage.
Many influencers are happy to work with brands – but it’s not as simple as chucking some money at them and getting them to create a video saying “Buy x brand now!” There are also quite a few guidelines that influencers need to follow as demonstrated by the Advertising Standards Authority’s (ASA) ruling against the recent Oreo’s campaign.
this shows that although it seems fairly easy to send products over, and get influencing figures on social media to represent a brand, they need to be done in a specific way, and there are guidelines that need to be followed, or this can lead to controversy,
WhatsApp has made it’s way on to 99% of the phones in Spain the past four years. Now, as Spain readies for elections, mainstream politicians have followed Indignados and Podemos on to smartphone app in attempt to reconnect with a disenchanted public!
This shows that NDM is now helping political campaigners to spread their word across using NDM. Therefore, NDM is not only helping people networking in general, but has also become a platform being used for more serious issues,and to get these across and reunite nations, during the/near to the elections in Spain.
Twitter’s chief executive has acknowledged that the company “sucks at dealing with abuse and trolls on the platform, and we’ve sucked at it for years”, in a leaked memo.Dick Costolo’s (CEO of Twitter shown above) statement was posted on Twitter’s internal forums, in response to an employee who had highlighted an article in the Guardian by columnist Lindy West about her experience with trolls on social media.
The Olympic gold-medalist swimmer Rebecca Adlington revealed that abuse on Twitter had harmed her self-confidence in the wake of the London Olympics. “I did get upset about it,” she told the Guardian. “I couldn’t get my head around why someone would go to the effort of looking someone up, and then sending them a nasty tweet. I still can’t really. What’s going on in those people’s lives?”
this shows that new and digital media can lead to problems, conflicts as well as hurting the feelings of others due to rude and disturbing remarks. However, Twitter being in the process to better their user control means that they will have more control over what the audience have to say. Although this will mean the institutions will be more empowered than they currently are, it will ensure the safety and happiness of all.
Over the past five years, social media has become my generation’s main source of information, from the insignificant goings–on at a house party to breaking global news stories.Last week Snapchat launched Discover, firmly placing the app in the running to become the go–to news source of the smartphone generation.
This shows that social-media is finding new ways in order to deliver fast and more convenient ways of receiving reliable news. This shows that new and digital media is benefiting the audience, as they are able to receive news on the go, as opposed to having to go to a specific app, they are also able to get different news institution views, meaning they are able to form an opinion from viewing right/left wing, this is more likely to not dumb them down, but help them grow by acknowledging a variety of sources.
60% of US millennials (18-34y/o) depend on social media to keep up–to–date with current affairs
Twitter recently stepped into the news game by allowing users to publish videos up to 30 seconds long, rather than six
18% of 16– to 24-year-olds in the UK said they trust mainstream mediato provide them with relevant information.
To complete our work on post-colonial theory, work through the following tasks:
1) Summarise the three theorists we have looked at: Alvarado, Fanon and Said.T. Choose THREE clips for EACH of the theorists and explain how you could apply that theory to the clip. (Pick a selection of clips on YouTube from TV, film, music video or advertising and embed them in your blog before writing your analysis under each clip. Note: this means you need NINE clips in total on this blogpost.) Alvarado (1987) Four key themes in racial representations:
Often quoted in relation to the black community but can be applied to other non-white groups
Exotic (models; music artists; food)
Dangerous (crime; gangs; socially dysfunctional)
Humorous (comedians; sidekicks; quirky)
Pitied (poverty)
Frantz Fanon: “Putting on the white mask”
Typically black stereotypes can:
Infantilize - such as the 'cute' children of the Charity Poster or the 'simple-minded‘ 'Step ‘n’ fetch it‘ lazy comedian.
Primitivize - The 'exotic & virile' tribal warriors or 'bare-breasted maidens' with a 'natural sense of rhythm‘. Sporting prowess.
Decivilize - The 'Gangsta', 'Pimp' etc.
Essentialize - Undifferentiated mass-'they all look the same to me'
Edward Saids.T : ''Orientalism''
Orientalism” is a way of seeing that imagines, emphasizes, exaggerates and distorts differences of Arab peoples and cultures as compared to that of Europe and the U.S. It often involves seeing Arab culture as exotic, backward, uncivilized, and at times dangerous.|
2) Does the opening of Yasmin (2004) offer a positive or negative view of British Muslims? To what extent does it reinforce or challenge Edward Said's theory of Orientalism - that the west is superior to the exotic or uncivilised east?
A negative representation/view of British Muslims is shown as a man is shown to be eating peanut butter with his hands, as opposed to using cutlery, and using plates which is the ''civillized'' way of doing it. Not only this but the lack of road sense shown in the children travelling around the streets, and the noise created by them indicates children are raised to not be too concerned of how to act in society, and this can be seen as uncivillised, in comparison to the expectations of children in Britain, showing that the west is more superior in that sense.
The british girl is trying to put on the ''white mask'' in order to fit in, showing that the West is seen by her as what is ''civillised'', so her views can also be linked with Said's theory. She hides that she wears a headscarf, and a lose asian-style tunic, rather than a tight brighter short jumper, on jeans, this also shows that the West is more exotic, and people are more open-minded - because the girl has hidden her true appearance from her british muslim family, however feels free when away from them, with british friends/colleagues.
Journalists back in the firing line as digital media struggles to protect its own
This article is about the elite finding it harder to censor individual journalists and independent teams, the intimidation, violence and imprisonment has therefore increased.The Charlie Hebdo murders were the topline talking point but underneath the issue of how we deal with a global and unfriendly world for reporters was the real agenda.
This shows that although user generated content, and self-made or professional have more freedom of speech due to the freedom of speech in the UK and other places, as well as social media - it means that such creators are endangered as they can be offensive, to their the elite, or other groups such as the youths, and Muslims - this can lead to many conflicts, thus the imprisonments of jounalists have gone higher.
In this article The BBC director general (Tony Hall’s) stands by Jeremy Clarkson in Radio Times interview and says watershed probably won’t be around in 20 to 30 years. They believe the watershed days are numbered.
This shows that elite people, as stated above believe that anything and everything will be able to be shown later in the years, even if it is seen as a post-watershed material. This shows that watershed will be irrelevant, because anyone can access most content online, and watch anything.
MPs across the political spectrum on Tuesday welcomed the Sun’s decision to no longer run images of topless models on Page 3 of the newspaper. The education secretary, Nicky Morgan, who also holds the women and equalities brief, said the move was long overdue and marked “a small but significant step towards improving media portrayal of women and girls. I very much hope it remains permanent.” The Sun still refused to confirm the move on Tuesday with a spokesman saying, “it is all just speculation, it is all wild speculation”. But the group’s sister title, the Times, said last Friday’s edition would be the last to carry pictures of a topless model.
This shows that feminism is being introduced in the media, and newspapers are realizing that it is wrong to be promoting nudity in a newspaper that's meant to provide information on important topics, rather than dedicate a page to models being naked (Page 3), as this is offensive to many.
-Last year the Sun made about £112m in display advertising across its Monday to Friday editions according to unofficial figures.
