22/10/14 - NDM Weekly Story 9

Twitter teams up with SoundCloud and iTunes to play audio within tweets

Twitter product manager Richard Slatter explains that 'With a single tap, the Twitter Audio Card lets you discover and listen to audio directly in your timeline on both iOS and Android devices'. the new card is Twitter’s latest attempt to make it easier for users to listen to songs.

I believe this is a good idea, as it allows digital media to be used in positive and more beneficial ways. So rather than going on YouTube, they can just listen to music on the timeline as the people they follow post. Twitter is beneficial in this way to new coming artists, and even big artists, as it's a new  method on a popular media platform, and website to promote on.

- Twitter also works behind the scenes with a number of artists and labels, helping them make the most of its social network.

-Twitter launched their “Trending 140” chart with music industry magazine Billboard in May.

-In May this year, there was speculation that Twitter might even buy SoundCloud, although the rumours died down, with conflicting reports that the barrier was either SoundCloud’s lack of licensing deals with music labels and publisher